A Search Engine Optimization Consultant is a team of experts that either design or modify your website in such a way that it has the best chance of appearing on the first page of a search engine’s results (Google, Yahoo!, Bing, etc) – which will help drive visitors (potential clients/customers/partners, etc) to your website. Search Engine Optimization Consultants understand how the search engines work, and understand what it takes to move your website up the list, and find those potential visitors.
Internet Marketing Services are tasks we perform both “on-page” and “off-page” to market your business over the internet. The “on-page” tasks include optimizing your site for search engines – such as finding and using the proper keywords in the proper places -and helping you create relevant content with the proper keyword density. “Off-page” tasks include submitting the site to the proper search engines and directories, as well as creating a Linkbuilding Campaign. All of these things are tasks we perform as your search engine optimization consultant.
In order for your search engine optimization to be truly sucessful – a Search Engine Consultant will devise a plan for your business that includes regular monitoring of the progress. Search engines are constantly changing the way they do their thing, and so are your competitors. So every month or so – depending on your unique situation – your search engine consultant should run reports and make suggestions for improvement – to help you stay ahead of the competition. Additionally, a Linkbuilding Campaign takes time and effort.
Linkbuilding is one of the most important things your search engine consultant can help you with. Search engines look favorably on websites that are linked to from other sites – meaning other people’s websites contain a link to your site. However – it can’t be just ANYONE! It must be relevant, quality links coming into your site. So if you sell widgets, the site linking to you should have something to do with widgets in some way – and the link itself must be set up properly as well. There are two types of Back Links: those that link to your site, but your site doesn’t link back to them; and then links from websites that you link to as well – a sort of reciprocal agreement.