European Travel Whisperer
Their original website was getting a bit stale and the business needed a little bit more focus. European Travel Whisperer turned to us for a full Discovery Session to help them truly evaluate the business, their services, their target audience, and their marketing.
Our SolutionIn our day-long Discovery Session we found out the company's sweet-spot: what they love to do, what they are good at doing, and what makes money. The intersection of those three things was basically group tours to Europe - and specifically trips of about 20-25 people, with the focus on food, wine and cultural experiences.
Based on this sweet-spot, we encouraged them to focus almost exlusively on those trips, and guided them to seek out joint-venture partnerships with local chefs and wine experts who already have a following - with an interest in traveling to the areas from which they source their food and wine. We also encouraged them to team up with local wineries here in NY and build three-way partnerships with chefs and these wineries - with local wine tours being part of the whole travel experience.
They will soon be expaning their focus to other types of cultural group travel (history, religion, art, etc) and seeking the appropriate joint-vernture partnerships for those trips. Bon voyage!