Think content marketing is an outdated marketing technique? Think again!
You may have heard of the phrase “content is king” over the past few years. It still rings true. And for the current marketing landscape, content marketing is even more important for brands looking to scale their businesses and stand out from the competition.
Why is Content Marketing So Effective?
Content marketing is the driving force behind many successful brands. From large corporations to small businesses, content (along with a good website) is the centerpiece of successful campaigns.
Why is that? Content is so powerful because it establishes your brand and builds your rapport with your target audience. Whether it is a blog post, white paper, eBook or social media post, your content captures the attention of your audience as you educate on and persuade them to try your products or services.
Say you are the owner of a fitness business, for example. Posting regular content on your website about nutrition, workout tips or even success stories can help build your existing customer base while attracting others interested in starting their fitness journeys.
Just posting informative, engaging content on a consistent basis can help your brand cut through the noise of your niche and influence a consumer’s decision to buy from you and not your competition.
To expand upon why content is so important for your brand, we have outline the following reasons it is still important to have great content on your website and blog:
Improving Your SEO
Search engines like Google love having quality content to show their users and will reward your site with higher ranking. To keep your website higher up in the search engine, focus on creating informative, search engine optimized content that answers questions your audience may have.
The longer site visitors stay on your site, the more search engines look at your site favorably.
Good content that speaks to your audience will continue to attract repeat visitors.
Overtime, this strategy starts bringing in organic traffic as your site ranks higher and people spread your content and links on social media.
Creating Effective Marketing Funnels
The quality of your content is important at every stage of your marketing funnel. From the earliest stages of their awareness to the time a purchase is made, content guides customers through their buyer’s journey while providing relevant information for that stage.
Top and middle of the funnel content such as tutorials, guest posts, guides, case studies and webinars serve to generate interest and awareness of your brand. As your lead reaches the bottom of the funnel, your sales copy lays out your value to the customer and encourages a purchase.
Improving Lead Generation Efforts
Having a content marketing strategy in place can draw in people who have never even heard of your brand or your competition but are intrigued by your content. When people are greatly interested in your content, you can begin the process of converting them into a lead without it appearing that you are trying to make a sale.
A relationship is being formed between the lead and your brand. Because these leads are more interested in your brand than a random visitor, you can focus on trying to convert higher quality leads.
That leads us to the next benefit of content marketing for your business.
Increasing Sales
For consumers, purchases are often made based on their trust for a business. As visitors reach your website, content like your blog posts can mark you as a trusted authority in your niche. This makes potential buyers more confident in actually making a purchase.
Boosting Conversion Rates
With a rate that is 6 times higher than other digital marketing strategies, content marketing is an excellent tool for improving your website conversion rates!
The reason for this lies in the way customers are being converted. Instead of being sold to directly, the customer has the chance to learn about your brand as they gather their own impressions.
Once they decide to move forward, the inclusion of CTAs (“Calls to Action”) in your content guides your leads into a pipeline towards making a sale.
Conclusion
The items listed here are just a few of the reasons for creating a content marketing strategy. Great content elevates your brand while providing your audience with valuable information.
Content marketing draws together all of your digital marketing efforts to generate more leads, draw attention to your site, and solidify your brand as an authority in your industry.
Part of our overall marketing strategy is to include Content Marketing for your business. Reach out to us now to discuss how great content can help your business or organization.